Our Founder

At the helm of our team is CEO Toni Peneva, whose finance journey began on Wall Street, supporting a managing director at a prominent hedge fund. After earning her CPA, Toni spent a decade in public accounting and then expanded her impact through fractional CFO roles.

Driven by a passion for the business domain, she has spent the past 15 years working alongside iconic founders and innovative tech companies from Silicon Valley to Silicon Beach.

Toni’s expertise spans multiple industries, from subscription-based models and digital advertising to CPG, community platforms, media, and bleeding-edge tech, equipping her with the strategic vision and hands-on experience to support transformative growth.

Under her leadership, our team combines deep industry knowledge with a proactive, entrepreneurial mindset to drive impactful results for every client.

A Team of Experts

Our team believes that exceptional accounting and bookkeeping are the essential foundation of any company—but that’s just the starting point.

To achieve success in today’s hyper-competitive market, you need strategic financial insights, streamlined operational finance, and dedicated support for budgeting, forecasting, and data-driven decision-making.

Beyond the basics, our team brings a deep understanding of cross-domain communication, ensuring that financial strategies align seamlessly with other critical business functions. Our experienced team includes subject matter experts in financial planning and analysis, strategic forecasting, fundraising support, compliance, and high-level operational finance.

These experts not only meet day-to-day functional needs but also develop robust internal technical accounting specifications, creating a scalable infrastructure that drives sustainable growth and prepares your business for every stage of success.

Financial Solutions

Fundraising Guidance: Expert support to secure capital and navigate the fundraising process.

Board & IR Preparation: Tailored presentations and reporting to engage and impress stakeholders.

ERP & FinOps Architecture: Building efficient systems for streamlined financial operations.

Data Migration and Organization: Ensuring organized, accessible, and accurate data.

Dynamic Interactive Dashboards: Real-time visibility into your business’s financial health.

Precision Visual Reporting: Clear, impactful reports to drive strategic decision-making.

Trend Analytics & Insights: In-depth analysis to uncover growth opportunities and trends.

Bookkeeping & Accounting: Reliable, compliant financial management as your foundation.